There are many blogging platform for B2B content marketing but you need to understand that any platform which you will use you have to build an audience in order to market your business.
The question asked had 2 perspectives either you are asking which are the platforms where you can host or start blogging for your business or platform where you can start content marketing for your business to attract audience.
1st Part of Question: Best blogging platform for B2B content marketing
There are many content hosting platform for any type of content marketing:
- WordPress – This is one of the best blogging platforms used by 70% of internet users
- Blogger – If you want to start for free then this can be an option with limitation
2nd part of question: Best blogging platform to promote B2B content
- Linkedin: Here most of the business share their content and attract users and customers
- Quora: This is one of the platforms where you can answers your ideal customers questions
- Medium: This is another platform where you can share your content and get traction
Best part of quora and medium is that if you share your content on these platform it will indexed by google and if your ideal customers search for the content you have written on these platforms based upon difficulty you can rank on these platforms.